Demographics

Data relating to a certain population, which may include age, gender, income.

Socioeconomics

A combination of social class (e.g. middle class, upper class) and economics (e.g. middle income, high income) to target certain groups

Socio-economic model

A way of identifying different demographics in a socioeconomic format with the use of lettering to represent different tiers. A is the highest income/social class whereas E is the lowest income/social class. This model is useful for certain products aimed at different price points. For example, expensive jewelry is unlikely to be targeted at people in the E category. Likewise, an advert for budget holidays should not be targeted at people in the A category. However, since this model only targets people based on income, there is no guarantee that the people being targeted will actually like or be interested in the product/service - not all rich people want jewelry and not all lower income people want a holiday.

Lifestyle categories model

This is a demographical targeting model which uses different lifestyle mottos and ideas to target people based on how they live and their personality. This model is useful for products or brands which attempt to sell a certain lifestyle along with the product. For example, an advert for an exquisite fashion brand would target people in the 'trendies' category as these people want a lifestyle which allows them to show off their personal taste.